Mary’s Fine Nail Spa is a local nail salon in Elgin,IL that provides professional nail care for women of all ages. Their purpose is to welcome customers into a space where they can be provided with the treatment to help them relax and feel beautiful. Mary’s Fine Nail Spa specializes in a variety of nail artistry including the latest nail trends in the beauty industry.
Primary Logo
Mary’s Fine Nail Spa animates the empowerment of women through the boldness in the color palette and typography of the logo mark. The handwritten lettering of “Mary’s” gives a feminine touch that represents the community of the brand. “Mary’s” sits on the bold lettering of “Fine” to further emphasize the quality and essence of the brand. The contrast of the lettering is to symbolize feminine strength.
Color
The Mary’s Fine Nail Spa color palette was designed to create an emotional connection between our audience and our brand. Colors in the primary palette are bold, chic, and inviting.
Typography
Art Elements
The Heart Pattern is an extension of the Heart signature mark that can be used in a subtle manner as a decorative element in a communication piece.
Collateral
